But with the competition getting stiffer every day, can the FuelBand SE pack enough punch to stay on top? The new Nike+ FuelBand SE takes everything that was good about the original device and adds some new, welcome features to the mix. While it didn’t do anything new, the FuelBand looked good, was comfortable enough to wear all day and came with a well-designed iPhone app. The original Nike+ FuelBand was the device that brought activity trackers into the mainstream. I wonder how many points the Marathon des Sables would earn me? It may be time to find out soon… It also means that as soon as I’ve saved up the money to buy Apple’s impressive-looking new device I’ll be rekindling my love affair with NikeFuel. If the iWatch is the juggernaut it's predicted to be, the FuelBand, albeit in a different form, will have even greater penetration into people’s lives. First, the improvement in fitness tracking tech in phones means Nike's Nike+ ecosystem is less reliant on the FuelBand, and second because it's looking increasingly likely that Apple's forthcoming iWatch will have FuelBand software on it. So why has Nike decided to pull the FuelBand? According to sources including and, its reasons are twofold. When I did get it, to work, however, I liked it how certain Fuel point scores unlocked snazzy little celebratory animations. I had two versions of the band, the first one and the SE, which came with a few extra features including the ability to track exercise intensity and improved battery life, but I was only able to sync the SE to my laptop (done via a USB built into the lock) and phone (via Bluetooth). The FuelBand also told the time, counted steps and could sync with a Nike+ app so you could keep track of your progress. I'm not sure if I was more proud of achieving that score or finishing the race. The FuelBand isn't actually waterproof, only water-resistant – but somehow it survived just under an hour of sea swimming, as well as the 90km bike ride and half marathon afterwards, and was able to tell me that I'd accrued a whopping 12,000 fuel points over seven hours. Our greatest adventure together was accidental – in 2012 I forgot to take it off before a half Ironman in Thailand, only realising I still had it on halfway through the 1.9km swim. The guidelines said an average human should generate 2,000 a day but I made it my goal to hit 4,000 every 24 hours, which wasn't particularly difficult if you did a big workout once a day.
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